July 28, 2018

In the fifteenth century, Johannes Gutenberg invented the printing press. His machine paved the way for book production and for the first time in history, reading became a skill people wanted to acquire. 

Did friends meet for a pint of ale and a bowl of pottage to discu...

February 8, 2017

Throughout my life, I have been drawn to certain musicians, authors, artists, comedians, and business leaders.

I can’t seem to get enough of their material because no matter how many times I read their books, listen to their song, hear a speech, or watch their performan...

February 4, 2017

Snapchat is a great way for real estate professionals to build deep connections.

February 1, 2017

I have met too many people who have accounts on Twitter, Instagram, Snapchat and Facebook, but they never post.

They watch others, but don’t contribute. 

They’re not socializing on social networks.

They are missing out. And the irony is that many of them are smart, articu...

January 22, 2017

[Blog Post #22 of 21]

Our economy is changing faster than we can comprehend. It’s going to be increasing rare for people to find a job with one company and stay there until they retire.

We change employers. We change fields. We start businesses. We become consultants.

A p...

January 16, 2017

[Blog Post #16 of 21]

The business value of social media continues to amaze me.

I regularly interact with real estate professionals in a private Facebook group, on Snapchat, Twitter, and LinkedIn. The deepest connections are created on Facebook and Snapchat.

On the Facebo...

January 12, 2017

[Blog Post #12 of 21]

I recently created a personal website with my name as the URL.

The decision to start branding myself as me, RichHopen.com, wasn’t easy.

I sought advice from a number of business colleagues whom I respect. Their opinions differed. 

Most told me to bran...

January 11, 2017

[Blog Post #11 of 21]

I am starting to really enjoy Snapchat. 

I’m building great relationships and I know that it’s going to be an important platform for launching my real estate brand and supporting my company’s growth.

That doesn’t mean I’m still not using Twitter or...

January 10, 2017

[Blog Post #10 of 21]

I had a business lunch meeting with two executives who work for the third largest commercial real estate brokerage firm in the US.

The discussion turned to social media marketing and I quickly realized they were cynical about its potential.

I to...

January 9, 2017

[Blog Post #9 of 21]

About once a week, I grab coffee or a meal with a friend or business colleague and we discuss how they can grow their business.

They are in different industries.

One friend is a top performing furniture rep who sells office furniture to large compani...

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Westfield, NJ 07090

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