Going With a Personal Website


[Blog Post #12 of 21]

I recently created a personal website with my name as the URL.

The decision to start branding myself as me, RichHopen.com, wasn’t easy.

I sought advice from a number of business colleagues whom I respect. Their opinions differed.

Most told me to brand it as something related to New Jersey real estate. Others said to use my name.

And then I realized something that made the decision obvious.

Over my 30-year professional career I’ve worked in many different industries and have owned a dozen businesses.

I have built relationships that have come and gone.

If I had a personal website years ago, perhaps I could have stayed connected to some of the friends I made as a lawyer, commercial real estate broker, personal finance educator, and college professor.

I didn’t have a personal website and I lost contact.

I'm hopeful it will be different this time.

#marketing #personalbranding

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Westfield, NJ 07090

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