[Blog Post #12 of 21]
I recently created a personal website with my name as the URL.
The decision to start branding myself as me, RichHopen.com, wasn’t easy.
I sought advice from a number of business colleagues whom I respect. Their opinions differed.
Most told me to brand it as something related to New Jersey real estate. Others said to use my name.
And then I realized something that made the decision obvious.
Over my 30-year professional career I’ve worked in many different industries and have owned a dozen businesses.
I have built relationships that have come and gone.
If I had a personal website years ago, perhaps I could have stayed connected to some of the friends I made as a lawyer, commercial real estate broker, personal finance educator, and college professor.
I didn’t have a personal website and I lost contact.
I'm hopeful it will be different this time.