Throughout my life, I have been drawn to certain musicians, authors, artists, comedians, and business leaders.
I can’t seem to get enough of their material because no matter how many times I read their books, listen to their song, hear a speech, or watch their performance, I always learn something new.
For the past 18 months, Gary Vaynerchuk is the guy.
I listen to him several hours each week. Just one comment can spark creative ideas that may make a huge difference in my business.
As an example, here are some notes I jotted down this morning as I listened to a 30-minute keynote address...
Many industries are moving quickly to a direct-to-consumer (“D2C”) model. How are you positioning yourself?
Reverse engineer consumer behavior.
If measuring results was the key to a successful marketing campaign, everyone would be wildly successful. Selling is more art than math.
Next to health, time is our most valued asset. If your sales or marketing campaign steals their time without delivering value, you are damaging your brand.
Before you offer something to your audience, ask if it’s helping them.
Consumers love watching video, they just don’t watch TV commercials.
If you're interested in social media marketing or growing your business, I implore you to check out his material.